MAMA IS COMING TO
MOSCOW

OCT 29, 2015 / 10:00

Join us as we discuss the latest and greatest in mobile app marketing, separate the hype from the substance and refine our knowledge of mobile app performance marketing.

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About MaMa

MAMA - Mobile Attribution and Marketing Analytics - are educational workshops customized to support the unique needs of mobile marketers in specific markets. They are centered on three concepts - each playing a part in helping marketers excel at their jobs: education, localization, and networking.

By partnering with the local leaders, the workshops cover in-depth market trends, provide practical advice on how to make the most of mobile marketing campaigns, while offering a great meeting place for peers to connect and learn from each other.

AppsFlyer is the industry's leading mobile attribution and marketing analytics platform, helping over 10,000 marketers worldwide do their job better.

SPEAKERS FROM

agenda

10:00 – 10:30

Registration & Welcome Coffee

10:30 – 10:40

Welcome to MAMA!

AppsFlyer, AppTractor

10:40 – 11:00

Russian Mobile Audience Overview

Inessa Ishunkina, TNS Global

11:00 – 11:20

Ups And Downs in the App Store Charts

Varvara Semenihina, Zvooq

11:20 – 11:40

How to Optimize your Ad Spend on a Budget

Denis Elkin and Yakov Peysahzon, myTarget

11:40 – 12:20

Coffee Break & Networking

12:20 – 12:40

From Russia with love!

Anna Karakozova, Kaspersky Lab

12:40 – 13:00

From CPI to CPA: Driving In-App Transactions

Ilya Sidorov, Google

13:00 – 13:20

App Marekting in a Multi Channel World

Sergey Ivakin, Gett

13:20 – 13:40

The AppsFlyer Performance Index - Russia Edition

Katerina Shapira, AppsFlyer

13:40 – 14:15

Discussion Panel: It Takes Two to Tango: The Advertiser / Network Relationship

Moderator: AppsFlyer
Participants: myTarget, Unilead Network, Datalead, Mobio

14:15 – 15:00

Lunch & Networking

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Media Partners

Official Partner

DI Telegraph
Tverskaya St. 7
Moscow

http://ditelegraph.com/