OCT 29, 2015 / 10:00

Join us as we discuss the latest and greatest in mobile app marketing, separate the hype from the substance and refine our knowledge of mobile app performance marketing.

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About MaMa

MAMA - Mobile Attribution and Marketing Analytics - are educational workshops customized to support the unique needs of mobile marketers in specific markets. They are centered on three concepts - each playing a part in helping marketers excel at their jobs: education, localization, and networking.

By partnering with the local leaders, the workshops cover in-depth market trends, provide practical advice on how to make the most of mobile marketing campaigns, while offering a great meeting place for peers to connect and learn from each other.

AppsFlyer is the industry's leading mobile attribution and marketing analytics platform, helping over 10,000 marketers worldwide do their job better.



10:00 – 10:30
Registration & Welcome Coffee
10:30 – 10:40
Welcome to MAMA!
AppsFlyer, AppTractor
10:40 – 11:00
Russian Mobile Audience Overview
Inessa Ishunkina, TNS Global
11:00 – 11:20
Ups And Downs in the App Store Charts
Varvara Semenihina, Zvooq
11:20 – 11:40
How to Optimize your Ad Spend on a Budget
Denis Elkin and Yakov Peysahzon, myTarget
11:40 – 12:20
Coffee Break & Networking
12:20 – 12:40
From Russia with love!
Anna Karakozova, Kaspersky Lab
12:40 – 13:00
From CPI to CPA: Driving In-App Transactions
Ilya Sidorov, Google
13:00 – 13:20
App Marekting in a Multi Channel World
Sergey Ivakin, Gett
13:20 – 13:40
The AppsFlyer Performance Index - Russia Edition
Katerina Shapira, AppsFlyer
13:40 – 14:15
Discussion Panel: It Takes Two to Tango: The Advertiser / Network Relationship
Moderator: AppsFlyer
Participants: myTarget, Unilead Network, Datalead, Mobio
14:15 – 15:00
Lunch & Networking

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Media Partners

Official Partner

DI Telegraph
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