We keep track of how the user interacts within the APP, what sections he visited, when he last accessed the app, what he has purchased or for how long his sessions lasted.
Combining all this mined data with data already in our customer database imported from social profiles (i.e. Facebook), we can then serve relevant content to each user
Furthermore, by automatically rephrasing campaign messages and actions we minimize clutter and increase relevancy. Customers will receive campaign messages that are actually relevant to their lives, making your campaign a priority in their minds and singling you out from the pack giving significant value to your campaigns.